CAT Central App

Efe Okay served as Designer and Animator on this commercial for the CAT Central App — the official mobile application of Caterpillar Inc., the Fortune 100 heavy equipment and machinery giant. The project was produced through 45 Studios under the creative direction of Aaron Bowdoin. CAT Central is Caterpillar's customer-facing platform, giving equipment owners direct access to machine health monitoring, maintenance scheduling, parts ordering, and dealer support across their fleet. The commercial required motion design that clearly communicates a complex digital product to a global audience of construction and mining professionals — translating technical app features into clean, engaging animation that reflects CAT's authoritative brand identity. This is Efe's second project for Caterpillar through 45 Studios, demonstrating a trusted and ongoing creative relationship with one of the world's most recognised industrial brands.

Commercial for Cat Central App

 

Client: CAT

Production: 45 Studios

Creative Director: Aaron Bowdoin

Designer, Animator: Efe Okay