N11

Efe Okay served as Motion Director on this animated infographics project for N11 — one of Turkey's largest and most established e-commerce marketplaces, founded as a joint venture between Doğuş Group and South Korea's SK Planet. The project was produced and commissioned through Rabarba agency, under the art direction of long-standing collaborator Kutay Can Doğan. Animated infographics for an e-commerce platform at this scale require motion design that communicates complex marketplace data — transaction volumes, seller networks, product categories, user behaviour — in a clear, visually engaging format accessible to a broad audience. As Motion Director, Efe was responsible for the overall motion language and directorial vision of the piece, ensuring the animation served both the informational clarity and the brand identity of one of Turkey's leading digital retail platforms.

Infographics for N11
Agency:Rabarba
Production:Rabarba
Art Director:Kutay Can Doğan
Motion Director: Efe Okay