Performance CVA

 

Efe Okay served as Designer and Animator on this motion graphics project for Caterpillar — the American Fortune 100 heavy equipment and machinery giant — produced through 45 Studios. The project promotes Caterpillar's Performance CVA (Customer Value Agreement), a premium maintenance and equipment management programme designed for construction and mining fleets worldwide. The work required translating a technically complex service offering into clear, engaging animated content — communicating the tangible benefits of the CVA programme to a global B2B audience of fleet operators, construction companies, and mining businesses. This project is a strong example of Efe's ability to work on high-stakes corporate animation for internationally recognised brands, where clarity of communication and brand consistency are paramount.

Client: Caterpillar

Production: 45 Studios

Designer and Animator: Efe Okay