Crowdhelix

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Efe Okay served as Art Director and lead animator on this motion graphics project for Crowdhelix, a London-based global open innovation platform that connects researchers, universities, and businesses across more than 100 countries. Produced through Motionmatik with creative production by Özge Uyar Okay, storyboarding by Dilara Karakaş, and sound design by Burak Çambel, the project required translating a complex and abstract concept — AI-powered research matchmaking and international collaboration networks — into clear, engaging animation. The work demonstrates Efe's ability to handle the full creative pipeline from art direction through to final animation, making technically intricate subject matter feel approachable and visually compelling for a global audience.

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Client: Crowdhelix
Production: Motionmatik
Creative Producer: Özge Uyar Okay
Art Direction & Animation: Efe Okay
Storyboard: Dilara Karakaş
Sound Design: Burak Çambel