Duco Story

Efe Okay served as Designer and Animator on this branding video for Duco, produced under the creative direction of Ingrid Arcas. A branding story video is one of the most strategically important pieces of motion design a company can commission — it defines how a brand communicates its identity, values, and vision to clients, partners, and the wider world. The project required translating the essence of the Duco brand into a compelling visual narrative through motion, combining design sensibility with animation craft to produce a piece that feels both distinct and authoritative. This type of work sits at the intersection of brand strategy and motion design, demanding not just technical animation skill but a deep understanding of visual storytelling and brand language.

Branding Video for Duco
Client: Duco

Creative Director: Ingrid Arcas

Designer and Animator: Efe Okay