Eti Crax - Sürrealizm

Efe Okay co-animated this surrealist-themed campaign for Eti Crax — one of the flagship snack products of Eti, Turkey's largest and most beloved biscuit and confectionery company with over 60 years of heritage. The project was produced through Autonomy production company, directed by Gazali Görüryılmaz, commissioned by agency Kompüter, and animated by Efe Okay alongside Özgür Kılıç at studio Basthead. The Sürrealizm (Surrealism) campaign takes a bold, unexpected creative direction — using dreamlike, abstract visual narratives to position Eti Crax as a snack that sparks imagination and breaks from the ordinary. The work required animation that could bring surrealist concepts to life with humour and visual flair, balancing the unexpected with the warmth and accessibility that Eti's mass-market brand identity demands.

Client: Eti
Agency: Kompüter
Production Company: Autonomy
Director: Gazali Görüryılmaz

Studio: Basthead
Animation: Efe Okay / Özgür Kılıç