Rexona

 

Efe Okay served as Designer and Animator on this motion graphics project for Rexona — one of the world's best-selling deodorant and antiperspirant brands, sold in over 150 countries under the Unilever portfolio. The project was produced through Colors production company, with Efe handling the full design and animation pipeline. Rexona's campaigns are typically fast-paced, energetic, and highly polished — requiring motion design that communicates product confidence and brand dynamism within tight broadcast and digital advertising formats. This project is a strong example of Efe's ability to deliver consumer-facing animation for major global FMCG brands, where visual impact, brand consistency, and turnaround speed are equally critical.


Client: Rexona

Production: Colors

Designer and Animator: Efe Okay